In today's market, making decisions based on intuition is no longer enough. We help you implement a data-driven culture, creating custom dashboards that allow you to monitor your KPIs, understand your business performance in real-time, and uncover hidden opportunities.
The Power of Data at Your Fingertips
360° Business Visibility
We centralize your data sources (CRM, ERP, spreadsheets) into a single source of truth for a complete and coherent view.
Strategic Decisions
Identify trends, measure profitability by product or customer, and allocate resources more intelligently based on evidence.
Profitability Improvement
Detect inefficiencies, optimize costs, and discover new revenue opportunities by analyzing your own data.
Dashboards We Can Implement
- Sales Dashboard: KPI tracking, salesperson performance, and forecasting.
- Financial Panel: analysis of revenue, expenses, and profitability.
- Operations Dashboard: monitoring production and logistical efficiency.
- Marketing Panel: measuring campaign ROI and analyzing the conversion funnel.
Our Expertise at Your Service
Analysis and Strategy
As an economist and data analyst, I understand not just the technology, but the business. Together, we define the KPIs that truly matter.
Tool Implementation
We are experts in leading open-source BI tools like Metabase and Apache Superset, ensuring a powerful solution with no licensing costs.
Training and Adoption
We don't just build dashboards; we train your team so they can explore data and foster a data-driven culture.
Turning Data into Decisions: Our Clients' Feedback
"Before working with Whitewall, our data was all over the place. Now, with our Metabase dashboard, we have a 360-degree view of the business in real-time. We make faster and, most importantly, smarter decisions."
Success Story: BI for the Retail Sector
We implemented a comprehensive dashboard for a retail company, centralizing sales, inventory, and marketing data. The result was a 20% reduction in operational costs and a drastic improvement in strategic decision-making.
Frequently Asked Questions about Business Intelligence (BI)
Virtually all companies, regardless of size, generate valuable data (sales, customers, operations). BI is not just for large corporations. We help you connect these data sources to uncover insights that drive your growth, even with modest data volumes.
While Excel is manual and prone to errors, tools like Metabase or Superset connect directly to your data, offering automatic, interactive, and real-time dashboards. This eliminates manual work, ensures a single source of truth, and allows your entire team to explore data safely.
No. We specialize in open-source BI tools like Metabase, known for their intuitive interface. Our service includes training your team so they can not only consume reports but also ask their own questions and foster a true data-driven culture.
Yes, our team is based in Granada, and we offer BI consulting to local companies and across Spain. We help define your data strategy, select the right tools, and implement dashboards that provide real, tangible value to your business.
KPIs (Key Performance Indicators) are metrics that help you measure progress toward your business goals (e.g., conversion rate, customer acquisition cost). A good BI system allows you to monitor these KPIs in real-time to make informed strategic decisions.
It depends on the complexity and number of data sources. An initial project to connect one or two sources and create a first dashboard can be completed in a few weeks, allowing you to see the value of business intelligence quickly.
Security is fundamental. We implement BI solutions (like Metabase or Superset) on your own infrastructure (self-hosted) or in a private cloud, giving you full control over access. We configure granular permissions so each user only sees the information relevant to them.
Data visualization is the practice of representing complex information through interactive charts and maps. This makes it easier to identify trends and patterns that would be very difficult to see in a spreadsheet, allowing for a quicker and deeper understanding of your business.
Yes. Modern BI tools have connectors for most CRMs, ERPs, and databases on the market. We can centralize your sales, finance, and marketing information in one place to get a 360-degree view.
It’s a key concept in BI. It means centralizing all your data in a single, reliable repository. This prevents different departments from working with conflicting versions of information (e.g., different sales reports) and ensures all decisions are based on the same consistent data.
Want to make smarter decisions?
Transform the way you see your business. The first step is to understand your data.
Request a BI Consultation